Atelier – student’s workshop for art and culture
Аtelier is a student’s programme for art, media and culture and it is a product of the National University Television “Alma Mater”. Every issue of Atelier presents several different artists and places, where art happens – students, studying musical, visual, theatrical or unconventional art, media, philosophy, education with achievements in different areas; young artists, close to the studentship or such which are of interest to the audience of the programme; ateliers, free areas for art; exhibitions, festivals and events from the world of art in Bulgaria.
Themes: Atelier understands art beyond its classical form. It can be anything – from theater, cinema, literature, media – traditional and new, visual figurative arts, music and dances to hairdressing, cookery, body art, street art and even the art of living. Atelier heads beyond the boarders of Bulgaria – it depicts the trends of the world culture practices, their impingement and realization in Bulgaria. The programme seeks parallels beyond the boarders of what is known about art in our country.
Goals: the ambitious cause of the programme is to become a media space for young people and students, who seek not just a platform for appearance and popularity, but followers. Atelier tries to set a network of friends – people of art – throughout Bulgaria and to establish contacts with Bulgarian students abroad, who have dedicated their education and work to cultural and creative activities. The goal of this network is to integrate young artists into one community, which speaks up for the interests of the young artists, to create spaces and events, which should attract the interest of the audience towards art and its meaning for the value system and the wide horizon of the society and the young people.
Target group: The target group of the programme includes high-school and university students, young people, close to studentship, artists, specialists in the area of art and culture, viewers of all ages and professions, tempted by all sorts of art. The programme tends to be interesting not only to the narrow specificities of art, of which it narrates, not only to the creators and critics, but to bring a wider sense – to present the subcultures of the young, the trends of the contemporary Bulgarian cultural community. It creates an active audience, which would be integrated in the events of the world of art in Bulgaria.